The sheer potency of this tool is difficult to express in words alone. It's been a transformative milestone in my professional journey.
Toby Marks
Product Manager
Context Puts Complexity in its Place
Our AI-powered platform harnesses the power of mental model visualization—what we call "lenses"—to help you enhance cognitive clarity, make better decisions and accelerate team learning
Instantly frame your contexts and decisions in a visual form using dozens of popular lenses across business, entrepreneurship, strategy, social change and more
Complex situation? No problem. By breaking every lens into discrete insight blocks, you can rapidly unpack any insight with new mental models by nesting lenses directly under them, a remarkably powerful yet simple way to model a complex situation in full, dynamic detail
At least half the work of great decision-making is first deciding the right mental model to apply. By leveraging AI’s speed and objective perspective to kickstart this, Context dramatically reduces your cognitive load and more quickly uncovers key insights
Our growing collection encompasses a variety of visualization types to cater to diverse analytical needs. As our library expands, you'll find more ways to articulate your narrative tailored to your audience.
Generate your first Context Map in 4 minutes
Big Pictures Simplify
We swim in hundreds of contexts every day. Context is designed to help you bring them under control, navigate with greater insight and effectiveness, and bring your stakeholders along with you. We’re proud to serve:
Executive Leaders
Navigate key issues every week by building strategies, analyzing options, assessing risks and more, all while building a bigger, more strategic mind over time
Nonprofit Organizations & Foundations
Deepen your theories of change by mapping your programs' key assumptions, stakeholders, and scenarios
Business Coaches and Consultants
Enhance your client experience and coaching methods with the power of leadership development lenses
Entrepreneurs & Startups
Simplify the complexity of product development, customer value propositions, and pivot decisions with clarity and insight
Government & Public Policy
Map, understand and iterate your policy initiatives with unprecedented depth and stakeholder sensitivity
Educational Institutions
Map any academic terrain while equipping your students to think at a complexity that matches that of the 21st century
Chris Orrey
Retired police lieutenant/grad student
Context has made my work and studies come alive... and will take police leaders—or any leaders—to the next level in their growth.
Josh Leonard
Organizational & Leadership Consultant
Context is a complete game-changer in my work as an organizational learning and development consultant. It has become a daily part of my project workflow.
Bryan Plasters
Web3 Venture Capitalist
Shining an idea through Context's lenses is like outsourcing research to a specialized team, leading to an expanded view with multi-faceted perspectives in merely minutes.
A new, must-have category of tool in every leader’s toolkit
AI is one of the most powerful technology innovations in our lifetime, and it's now ready to help you navigate every context you face.
Context is more than just a tool, it's a revolution in how we perceive, process, and participate in the world around us.
Corey deVos
Online Editor