AI-driven business frameworks that save time and impress others

Create any of the world’s most popular leadership, business and analytical frameworks to clarify an issue, discuss with a team or present to a client

No credit card required

Context is used by:

Connect to Content

Add layers or components to infinitely loop on your page.

The sheer potency of this tool is difficult to express in words alone. It's been a transformative milestone in my professional journey.

Toby Marks

Product Manager

Value Proposition Canvas, SWOT Analysis, Communication Plans
and over a hundred more, at your fingertips

No More "Blank Screen" Problem

AI gets the juices flowing by kickstarting your framework before you customize it

Get Instant, Deep Insight

Context can recommend different ways of thinking about your topic, issue, situation or goal

Eliminate Blindspots

Context eliminates blindspots by moving beyond chat-based AI that is limited when we don't know what to ask for

Large & Rapidly-Growing Library

Instantly frame your contexts, topics and issues in a visual form using dozens of popular frameworks across business, entrepreneurship, strategy, social change and more

Who's Using It?

The world has gotten more complex, and we all swim in hundreds of contexts every day. But we knew there was a way to use the smartest mental frameworks and AI to simplify, understand, and navigate any issue with greater insight and effectiveness. We’re proud to serve:

Executive Leaders

Navigate key issues every week by building strategies, analyzing options, assessing risks and more, all while building a bigger, more strategic mind over time

Nonprofit Organizations & Foundations

Deepen your theories of change by mapping your programs' key assumptions, stakeholders, and scenarios

Business Coaches and Consultants

Enhance your client experience and coaching methods with the power of leadership development frameworks

Entrepreneurs & Startups

Simplify the complexity of product development, customer value propositions, and pivot decisions with clarity and insight

Government & Public Policy

Map, understand and iterate your policy initiatives with unprecedented depth and stakeholder sensitivity

Educational Institutions

Map any academic terrain while equipping your students to think at a complexity that matches that of the 21st century

Sounding Board Topics, Elevate Projects

Sounding Board Topics, Elevate Projects

Context is built to offer speed and complexity, perfect both for quick understanding and navigating longer-term projects.

For Quick Insights or Simple Leadership Contexts

Create a standalone framework in seconds anytime you just need to quickly frame or understand something you're thinking about. New insight, perspective or framing in seconds

For Longer-Term or More Complex Contexts

Create a "Project" to organize an entire landscape of frameworks that help you lead projects, manage clients, understand strategies, etc.

Get New Insights - it's free

It's free, no upfront credit card required

Chris Orrey

Retired police lieutenant/grad student

Context has made my work and studies come alive... and will take police leaders—or any leaders—to the next level in their growth.

Josh Leonard

Organizational & Leadership Consultant

Context is a complete game-changer in my work as an organizational learning and development consultant. It has become a daily part of my project workflow.

Bryan Plasters

Web3 Venture Capitalist

Shining an idea through Context's lenses is like outsourcing research to a specialized team, leading to an expanded view with multi-faceted perspectives in merely minutes.

Context is more than just a tool, it's a revolution in how we perceive, process, and participate in the world around us.

Corey deVos

Online Editor