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What is Context?

Context harnesses the power of mental model visualization and the speed of AI to help you uncover deeper realities of your most important contexts. 

What is a “context”? It could be an important conversation you’re about to have at work. It could be an impactful decision you have to make. It could be a public policy change you’re trying to implement. It could be a client strategy you need to brainstorm ideas for. It could be a team dynamic you’re managing. It could be a product-market positioning project you’re contributing to. On and on… leaders navigate thousands of contexts, many of which have gotten so complicated, with so many moving parts, that it’s often difficult to get back to a bird’s-eye view and see the bigger picture that allows you to frame, explore, navigate and communicate them to external stakeholders. 

In short, nothing isn’t a context. So the more important question, then, is what is important enough that you want to understand it better with a powerful nest of mental models? 

Context helps you find bigger picture simplicity on the other side of a lot of complexity. It equips you with the ability to create a “map” of any context, to create it extremely quickly, and do so with many different ways of looking at it. The core purpose of Context is to help you accelerate the process of taking perspectives—what we call “lenses”—so you can keep what’s valuable, delete what’s not, and quickly get you, your team and your critical stakeholders into breakthrough insights and conversations.

In summary, by helping you model your most important contexts very quickly, we take the risk out of exploring their fuller dynamics.